Data Analyst (Digital Marketing)
Who are we?
SOLEVO is a leading distributor of chemicals and inputs for specific industrial and agricultural segments in Africa. SOLEVO assists African farmers and Industries succeed by providing them with a full range of fertilizers, seeds, crop protection products and industrial chemicals they need with a guaranteed quality and good value. With over 75 years at the frontier of economic growth and transformation across Africa, we deliver critical raw materials and expertise to the continent’s high GDP-contributing life sciences and industrials sectors.
What are we looking for?
We are seeking for an experienced and talented Digital Marketing Data Analyst to join our team in Ivory Coast. You will have a solid background in identifying and segmenting target users and customers to optimize promotions and marketing campaigns.
What do we expect from the candidate?
You will be responsible for collecting and managing data, analysing campaign performance, developing user segmentation strategies, creating reports, conducting A/B testing, performing market research, collaborating with cross-functional teams, and continuously improving analytical practices to drive marketing effectiveness.
The key responsibilities:
- Data Collection and Management: Gather and maintain data from various digital marketing channels, ensuring data integrity and accuracy.
- Performance Analysis: Analyze marketing campaign performance using key metrics to assess effectiveness and ROI, identifying areas for improvement.
- Segmentation and Targeting: Develop and implement user segmentation strategies to identify and target specific customer groups for marketing campaigns.
- Reporting and Visualization: Create comprehensive reports and visualizations to communicate insights and trends to stakeholders, aiding in strategic decision-making.
- A/B Testing: Design and analyze A/B tests to optimize marketing strategies and improve conversion rates based on data-driven results.
- Collaboration: Work closely with marketing, sales, and product teams to align data insights with business objectives and support campaign planning.
Skills and Qualifications:
- Must-Have:
- At least 2 years of experience in Digital Marketing at a technology company or startup;
- Technical Skills: Proficiency in data analysis tools and programming languages (e.g., SQL, Python, R) and experience with data visualization tools (e.g., Tableau, Power BI).
- Statistical Knowledge: Strong understanding of statistical concepts and methods to analyze marketing data and derive actionable insights.
- Marketing Acumen: Familiarity with digital marketing strategies, metrics (e.g., ROI, conversion rates), and tools (e.g., Google Analytics, social media analytics).
- ERP knowledge: Understanding of Microsoft Dynamics ERP and Firebase Google services
- Nice-to-Have:
- Problem-Solving Skills: Ability to identify trends, solve complex problems, and develop strategies based on data analysis.
- Communication Skills: Proficient in presenting findings and insights clearly to non-technical stakeholders, both verbally and in written reports.
- Attention to Detail: Meticulous in data management and analysis to ensure accuracy and reliability of results.
- Knowledge of the agricultural sector.
- Soft Skills:
- Collaboration Skills: Ability to work effectively with cross-functional teams, including marketing, sales, and IT, to align data initiatives with business goals.
- Sector interest: An interest in agriculture and emerging markets.
Why join Solevo?
- Join a fast growing digital business that makes vital inputs more affordable, accessible and effective.
- Join a dynamic sales team passionate about providing growth solutions for companies in Ghana & West Africa via a strong chemical distribution network;
- Enjoy a collaborative, international and agile work environment;
- Opportunity to work with cutting-edge technologies and cloud platforms;
- Competitive compensation package and comprehensive benefits package;
- Explore opportunities for professional growth and advancement.
How to join us?
If you’re excited to thrive in a collaborative environment, we encourage you to submit your resume detailing your relevant experience and be part of our exciting journey.
What's next?
Once your application has been processed, our HR team will get in touch with you in the coming days to inform you about the progress of the recruitment process.
We will keep your profile for future opportunities.
- Département
- MARKETING
- Locations
- Abidjan · Solevo Côte D'Ivoire
About SOLEVO
Join Solevo: Empowering Progress Across Africa
At Solevo, we connect communities and industries with the solutions they need to grow, thrive, and transform. From supporting agricultural self-sufficiency to driving industrial innovation, we are shaping the future of Africa’s life sciences and industrial sectors.
Data Analyst (Digital Marketing)
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